I design the human experiences that turn innovation into value.
In the AI era, technology scales — but people activate. For 10+ years I've orchestrated people, processes and technology to turn customer insights into products, services and business models that drive measurable impact.
People first.
I lead multidisciplinary teams and partner with senior stakeholders to transform customer insights into growth opportunities, new business models and scalable solutions.
By connecting customer needs, business strategy and emerging technologies — including Generative and Agentic AI — I help organizations accelerate transformation and deliver measurable business impact.
Service design isn't a deliverable. It's the operating system that keeps an organization coherent end to end, especially when the ground keeps moving.
Discover. Design. Activate. Sustain.
Discover business opportunities
Surface the insights, frictions and unmet needs that point to real growth — at the intersection of customer, business and technology.
Design experiences that matter
Translate insights into products, services and operating models that are coherent end to end and meaningful for the people who use them.
Activate adoption & capabilities
Move from concept to live service — through pilots, enablement and the operational rituals that make change stick.
Sustain innovation through people
Build the team, culture and ways of working that keep innovation moving long after the project is over.
Six projects, one through-line: people-first systems that move the business.
AI Innovation Engine
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Business & Service Strategy
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Customer Strategy & Service Innovation
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Product Strategy & Service Innovation
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Organizational Strategy & Change
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